competition from circa 13,500 other UK automotive retailers, the Customer Choice Award was determined following analysis of retailers’ customer reviews on the Auto Trader website. The award was based on the number of reviews, responses to reviews and overall review score with the winners scoring top across every metric.
Now in its 17th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital retailing, and a commitment to exceptional customer service. The team at Thame Cars were presented with their award at a glittering ceremony in the heart of London last Friday, 18th October. The event was hosted by Auto Trader CEO Nathan Coe, COO Catherine Faiers and Sales Director, Rebecca Clark, alongside Auto Trader’s YouTube Director and former Top Gear presenter, Rory Reid.
This year, circa 1500 of Auto Trader’s top performing retailer partners were shortlisted to just 88 finalists split across 11 different award categories, of which just 30 were crowned winners, determined by a combination of in-depth analysis of millions of data points, independent judging by a panel of experts, and the results from the UK’s largest consumer mystery shopping programme among auto retailers. Accordingly, the winners are among the top 1% of Auto Trader’s retailer partners and are rightly considered the best of the best.
Speaking about their win, Nick Allen, Managing Director of Thame Cars, said: “Winning the Customer Choice Award is a huge honour for us. At Thame Cars, we believe every person deserves a decent car, kind service and good value. To have this recognised through customer reviews is validation of our hard work and motivation to keep serving our local communities in Oxfordshire and Buckinghamshire with great cars and outstanding service.”
Commenting on this year’s winner, Auto Trader’s Sales director, Rebecca Clark, said: “It was a pleasure to once again welcome many of our brilliant automotive retail partners for the latest edition of the Auto Trader Retail awards and celebrate the very best in the industry who are truly driving the industry forward for all including their customers. All of this year’s finalists and winners really do represent some of the most innovative, forward-looking retailers in the UK today and we were delighted to be able to recognise every single one of them across all retailer sizes from the automotive industry.”
Based on Rycote Lane in Thame, Oxfordshire, we have been serving our local communities for three decades with nearly new and used vehicle sales, comprehensive servicing and MOTs, and a fleet of cars and vans for hire.
